Hans Magnus Inderberg

Director, Forma Design Apps · Autodesk · Leading 100+ product people building BIM 2.0Forma Street Design ↗Forma at AU 2026 ↗Side project: itsame.ai. Agents build and improve it, and themselves. I only steer. An experiment in how far that goes. ↗Article: No data-only decisions →

Product Director · Autodesk FormaForma Building Design ↗Revit as a Forma connected client ↗

Co-founder & CTO · Soolv · AI agents doing sales and marketing work for small businessesArticle: The impressive and the stupid →

Engineering Director · Autodesk Forma · ~70 engineers and data scientistsAutodesk Forma ↗Continuous delivery, thousands of releasesArticle: Transparency in empowered teams →

Head of Engineering · Spacemaker · ~50 people, acquired by AutodeskThe start of Forma ↗Tech core beliefs, written with the team ↗Acquired by Autodesk in 2020 ↗Article: Minimize ownership →

CTO · Spleis · SpareBank 1 crowdfunding, 0 to millions of users, 1B+ NOK raisedspleis.no ↗

Head of Intrapreneurship · Bekk · Startups for large companies, led 16 peopleCoached people to lead their own products2–3 failed. Learned: love the problem, not the product

Head of Interactive · Telia Norway10+ teams moved from feature teams to product teams

Consultant, Practice Lead Mobile · Bekk · Led the mobile practice, ~30 peopleSpareBank 1's own mobile bank, quickly the most used in NorwayRoute planning for a big fleet of service trucks

Indie app developer · My own apps · Three apps, built and run aloneiNyttBussorakelTelefonterror

First real product, backend and all

First code · QBasic, VBA macros, mIRC scripts, then JavaScript. Websites for others before 15